Change is an unpredictable “business.”
When working to improve quality of life at the Base of the Pyramid (BoP), there’s very little margin for error, and well-intentioned ideas that fall short can waste precious funds and untold hours. In the worst case scenarios, they exacerbate the problems they aim to correct.
Real-world behavior is very difficult to predict. And an idea that makes perfect sense on paper doesn’t always play out as expected.
What if there was a way to refine the process?
GRID Impact solves complex social and economic problems using a multidisciplinary methodology called Behavioral Research and Design, which combines elements of behavioral science and human-centered design.
Behavioral science provides tools to help us understand human decision-making and behaviors. It draws heavily from the field of cognitive psychology and explains how seemingly small factors often have outsized effects that render even the most well thought-out plans ineffective.
Human-centered design is a creative and adaptive problem-solving approach that allows “designers” to understand how individuals will likely use and interact with a product. This collaborative and participatory design process involves end-users through rapid, iterative prototyping.