GRID Impact is a global research, innovation and design firm that specializes in human-centered approaches to policy, program, and product challenges. We use data and evidence to improve social impact in areas such as financial inclusion, global health, agriculture and education.
Our Approach –
Behavioral Research & Design
GRID Impact applies a hybrid methodology to economic and human development challenges. We combine the evidence-based insights and diagnostic approach of behavioral science with the creative problem-solving and iterative, collaborative processes of human-centered design for more predictable, longer lasting results.
Our multi-disciplinary approach provides key insights to the motivations underlying your target audience’s behavior so you can make more informed predictions about how they will behave when faced with new decisions in the future. The goal is to shift focus from stated preferences and opinion to measurable behaviors while maintaining the spirit of innovation. Ultimately, we believe this approach produces products, programs and services that respond to how human beings actually behave as well as their needs, preferences and desires.
Behavioral science provides tools to help us understand human decision-making and behaviors. It draws heavily from the field of cognitive psychology and explains how seemingly small factors often have outsized effects that render even the most well thought-out plans ineffective.
Human-centered design is a creative and adaptive problem-solving approach that allows “designers” to understand how individuals will likely use and interact with a product. This collaborative and participatory design process involves end-users through rapid, iterative prototyping.
Behavioral Research and Design Workshop
GRID Impact recently led a two week workshop at BRAC's headquarters in Dhaka. The workshop introduced 22 participants to behavioral research and human-centered design. The workshop teams used these methods to create user-centered concepts that would increase uptake and usage of mobile money amongst women in rural communities.
Our Focus Areas
Water & Sanitation