We use behavioral science and human-centered design to create scalable social impact.
Change is an unpredictable “business.”
When working to improve quality of life at the Base of the Pyramid (BoP), there’s very little margin for error, and well-intentioned ideas that fall short can waste precious funds and untold hours. In the worst case scenarios, they exacerbate the problems they aim to correct.
Real-world behavior is very difficult to predict. And an idea that makes perfect sense on paper doesn’t always play out as expected.
What if there was a way to refine the process?
GRID Impact solves complex social and economic problems using a multidisciplinary methodology called Behavioral Research and Design, which combines elements of behavioral science and human-centered design.
Behavioral science provides tools to help us understand human decision-making and behaviors. It draws heavily from the field of cognitive psychology and explains how seemingly small factors often have outsized effects that render even the most well thought-out plans ineffective.
Human-centered design is a creative and adaptive problem-solving approach that allows “designers” to understand how individuals will likely use and interact with a product. This collaborative and participatory design process involves end-users through rapid, iterative prototyping.