Creating a toolkit for smartphone UX/UI for mobile money

Karandaaz

Pakistan

Smartphone penetration in Pakistan is increasing at a rapid rate and financial service providers want to use this technology to reach the unbanked.  GRID Impact was tasked with understanding the behaviors and preferences of mostly female, unbanked consumers to design a smartphone app that accommodated varying levels of literacy.

Journey Mapping

Here a team member sorts “screens” to represent a mobile money customer’s user journey to understand what processes and interactions need to be incorporated into the application’s design .

Comparison shot

Here a low-fi and hi-fi prototype displaying similar information are contrasted.

Testing high-fidelity prototypes

In this image, a mobile money customer “moves” through our interactive wireframes.

Year

2016

Services

Behavioral Research
User Experience Design

Partner(s)

CGAP
Gates Foundation
Karandaaz Pakistan

Approach

After performing an analysis of existing financial services apps in Pakistan, GRID Impact conducted in-depth interviews to understand users’ levels of technology literacy, financial services needs, and attitudes towards phone-based platforms.  Using these insights, we developed several prototype concepts and tested them with users.

Outcome

GRID Impact developed a mobile money toolkit on behalf of our client, Karandaaz Pakistan, that provides wireframes, best practices and insights for the UX and UI of smartphone applications for Pakistani mobile money customers.  This project also informed GRID Impact’s contributions to CGAP’s 21 Principles for Mobile Money Design, a global reference document for those interested in designing smartphone mobile money apps.

Team

  • Alexandra Fiorillo

    Project Lead

  • Adam Little

    User Experience Designer

  • Ali Murtaza

    Design Associate

  • Megan O’Donnell

    Mobile Money Specialist

  • Ayesha Razzaque

    Research Associate