Smartphone penetration in Pakistan is increasing at a rapid rate and financial service providers want to use this technology to reach the unbanked. GRID Impact was tasked with understanding the behaviors and preferences of mostly female, unbanked consumers to design a smartphone app that accommodated varying levels of literacy.
Here a team member sorts “screens” to represent a mobile money customer’s user journey to understand what processes and interactions need to be incorporated into the application’s design .
Here a low-fi and hi-fi prototype displaying similar information are contrasted.
Testing high-fidelity prototypes
In this image, a mobile money customer “moves” through our interactive wireframes.
User Experience Design
After performing an analysis of existing financial services apps in Pakistan, GRID Impact conducted in-depth interviews to understand users’ levels of technology literacy, financial services needs, and attitudes towards phone-based platforms. Using these insights, we developed several prototype concepts and tested them with users.
GRID Impact developed a mobile money toolkit on behalf of our client, Karandaaz Pakistan, that provides wireframes, best practices and insights for the UX and UI of smartphone applications for Pakistani mobile money customers. This project also informed GRID Impact’s contributions to CGAP’s 21 Principles for Mobile Money Design, a global reference document for those interested in designing smartphone mobile money apps.